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competition

Staying Competitive in Software Testing

In today’s global economy, staying competitive may be more important than ever. Three ways to contend are by focusing on price, niche (addressing a particular group’s needs), or differentiation (doing things better in some way). Which tactic you choose could make all the difference for your software team.

Matthew Heusser's picture
Matthew Heusser
Performing Competitor Analysis in Product Development

Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers.

Parimala Hariprasad's picture
Parimala Hariprasad
Will the Competition Ever Root for You?

The world we live in is highly competitive, which isn't always a bad thing. Competitors want Apple to succeed with its watch to show the world the potential of the wearables market. They are not concerned that Apple through its success would hold a large part of the market share for itself.

Rajini  Padmanaban's picture
Rajini Padmanaban