Business success in the software world depends on many factors, but certain tactics apply whether the company is large or small, in a niche or a wide market. Organizations should focus on these four components—customers, competition, content, and creativity—to craft a smart strategy for success.
Writer Martha Jameson is an educator and influencer, and a former web designer as well as a content editor and proofreader at Academic Brits. She writes about her invaluable insights and experiences at PhDKingdom and Origin Writings.