Driving a Successful Media Strategy for Your ProductImplementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan.
The Cloud Is Taking Predictive Analytics to New HeightsWith the growth of cloud computing, smaller companies are taking advantage of the increased flexibility, decreased storage restraints, and expanded network of information available on the cloud. Read more to find out how the cloud could give your company an advantage in fulfilling customers' needs.
Tips for Picking the Right Software TechnologyWhen all you have is a hammer, everything looks like a nail. You may have heard this quote before, but it applies well to software technology choices. The key to choosing an appropriate technology for a software solution is to avoid bias and carefully consider the requirements you know.
The Analysis Software That Wrecked J.K. Rowling’s AnonymityThe literary world was shocked to find out the nobody author of a new novel was actually super-famous J.K. Rowling. Her secret was uncovered by using software programs and algorithms to analyze her writing—a method that could also reveal hackers and others who might want to be anonymous online.
Not in the Mood: Why Emotion Prediction Software Will Annoy ManyOnce you get over the cool factor of all the really neat things that can be done with emotion prediction software, you start to wonder just how much companies—specifically retailers—will use this information to gain access to not only your money but also your actual emotions and moods.
Should You Measure Agile Adoption Effectiveness?A frequent question when organizations are moving to agile is "What metrics should we use to measure our agile adoption?" What people really should be asking is "Should we measure our agile adoption?" The trick is to figure out what an appropriate measurement is. Kent McDonald examines some methods.
IBM Supercomputer Watson Now a Customer Service AgentWatson, IBM’s supercomputer that was introduced to the world on Jeopardy!, is trying out a new gig as a customer service agent. The artificial intelligence system will use its capacity to respond to natural language by answering call center customer service requests from everyday people.
Ask Questions and Observe Language to Find State TransitionsBugs that peek out during a window of vulnerability can make us think we’ve been outsmarted. But in their sleuthing bag testers have a powerful tool that can surface such issues: state modeling. Bonnie Bailey describes how to ask the right questions and observe language to find state transitions.
