Directly reach an engaged, highly targeted audience for your branding, lead generation, and thought leadership strategies. Access these active buyers and influencers through conference sponsorships, content syndication, and digital advertising:

Software Managers and C-Level IT Executives

Development Managers

Configuration and Application Lifecycle Managers

Test & QA Managers

Industry Consultants and Business Users

QA/Test Engineers

Business Analysts and Requirements Engineers

Project Managers and Leads

Conference Sponsorships and Exhibiting

The power of in-person networking connects you to an audience of pre-qualified prospects.

Testing Conferences

The largest and longest-running events in the testing industry are attended by software test managers, Test/QA professionals, and anyone interested in testing technology.
STAR conferences offer attendees the most up-to-date information, tools, and technologies in the software testing industry.
Engage with software professionals and experts across the continent at our STAREAST, STARWEST, and STARCANADA conferences.

Better Software, Agile Development, and DevOps Conferences

Multiply your reach at the Expo that serves attendees at two conferences.
The Better Software Conference covers the entire application development/delivery lifecycle.
The Agile Development Conference focuses on agile development principles and practices.
The DevOps Conference explores the emerging agile relationship between development and IT operations.

Mobile Dev + Test Conference

Connect with the audience that’s shaping the future of mobile and smart device software development.
Be in on the ground floor of this new conference, positioning your brand for the next wave of growth in the market.
The Mobile Dev + Test Conference addresses the most relevant topics in rapidly evolving mobile and smart device software market.

Lead Generation Programs

Fresh leads from new audiences

Present your technical white papers, content downloads and web seminars to highly targeted audiences

Pre-lead and pre-action programs are available

We send you new leads weekly until your guarantee is met

Reach an average of 300 or more registrants with our turn-key web seminars

Detailed web seminar analytical reports offer in-depth information about your leads

Thought Leadership Programs

Custom content development from industry surveys to video or written interviews with your subject matter experts.

All packages include promotion and marketing, plus social media mentions and newsletter exposure

Premium promotion includes dedicated email blast

For interviews, you receive a complete final recording for your own use, perfect for your content syndication needs

Have a content creation idea that’s outside of the box? Ask us—that’s our specialty

Better Software Magazine

Reach software professionals through our respected quarterly digital magazine.

Reach a targeted base of 40,000+ loyal readers

Full- and half-page ads available

Opportunities for positioning and brand awareness


Your message delivered straight to the inboxes of thousands of opt-in subscribers.

The timely way to promote your offering

Promote your brand in three weekly newsletters— StickyMinds to Go, AgileConnection to Go, and CMCrossroads to Go

Have your message delivered directly to the inboxes of thousands of opt-in subscribers

TechWell Communities Online Advertising

A direct path to building brand awareness

Choose from three active communities: StickyMinds (testing), CMCrossroads (CM/ALM) and AgileConnection (agile)

Site sponsorships and banner advertising help you become top-of-mind

Advertise in one of the branded community newsletters for even more exposure

Media Kit

Get the right mix of products, backed by unequaled customer service.

Let’s work together to meet your marketing goals

Download Media Kit

Need help planning a customized campaign?

Get in touch!