product metrics | TechWell

product metrics

Mobile Testing: Simulators, Physical Devices, or Both?

Simulation has many advantages over physical device testing: It costs less, is more stable, and is easier to scale. So do we really need physical device testing for mobile products? The answer is yes and no. It depends on what aspect of quality you want to validate and where you are in the product lifecycle.

Danni Wu's picture
Danni Wu
The Risk of Negative Customer Experiences

If people have a positive customer experience, they tell a few friends, but if they have a negative one, they tell everyone—and now that social media have made sharing so easy, no flaw, delay, or mistake seems too small to complain about. More than ever, it's important to create positive customer experiences.

Naomi Karten's picture
Naomi Karten
Google’s Magic Metric

Google has a "magic metric" that determines where effort should be spent, based on the fact that the number of hits on every site with one of its ads is directly correlated to revenue. Most companies do not have a magic metric, so they search for a way to measure process. How can you change the conversation?

Matthew Heusser's picture
Matthew Heusser
Improving Product Quality throughout the Software Development Lifecycle

Good, efficient communication is an important asset to the team. With focused, pure, and structured data on product quality, including all of the self-documenting steps of a given check, it’s clearly known what’s working and what the verifications are. Matt Griscom shows how you can get this level of clarity.

Matt Griscom's picture
Matt Griscom
Performing Competitor Analysis in Product Development

Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers.

Parimala Hariprasad's picture
Parimala Hariprasad
Providing Visibility into Testing Processes That Matter

If the goal of a tester's customer report is to figure out what needs fixing, how close you are to shipping, or how much time you need to do additional testing, the metrics provided often don't give any of those answers. Matt Heusser tells you how and why you need to focus your information.

Matthew Heusser's picture
Matthew Heusser
Ignore the Data at Your Own Risk

At work, the evidence of something worth paying attention to is often front and center, and yet we dismiss it. If you ignore the data—negative survey results, team member absences, an increase in bugs, stakeholders who repeatedly miss meetings, etc.—you could be overlooking signs of trouble.

Naomi Karten's picture
Naomi Karten
The Word “Automation” Has Led Us Astray

The misunderstanding that automation for software quality is just doing what humans do (i.e., manual testing), but faster and more often, causes business risk. Unless you’re very clear, the quality measure is incomplete. The word automation distracts from the real value: measuring quality.

Matt Griscom's picture
Matt Griscom