testing
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Is A/B Testing Fundamentally Unethical?Facebook created a controversy recently by sharing the study results of an experiment it did in the news feed of around 700,000 users. The basis of Facebook's study was to prove whether emotions are contagious on the social network. It was a version of an A/B test—without users knowing about it. | 
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Are Your Metrics Causing Unintended Consequences? When you collect metrics that involve people, it will change the way they behave—but not always for the better. Attaching numbers to how people work often makes them perform their work differently. Every time you gather metrics, you should try to analyze what the unintended consequences could be. |
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Six Focus Areas for Effective Test ManagementFor a test manager to be effective, Mukesh Sharma says six important areas must come together: domain focus, test expertise, leadership style, management practices, proactivity quotient, and communication protocols. Read on to learn how to become a well-rounded test manager in these areas. | 
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Using Patterns to Diagnose Test Automation Ailments When doctors diagnose new patients, they start by asking general questions. And depending on the answers, they ask more specific questions. The same can be done with patterns! Asking about the condition of a test automation effort can lead to the specific issue that’s ailing the project—and a cure. |
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Why You Should Build a Custom Performance Testing FrameworkPerformance testing involves an unparalleled combination of different workloads and technologies—which translates to a large set of variables for a performance test. Creating a custom simulation framework lets you execute varied performance tests at any stage of the product development cycle. | 
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Listen Up, Testers: The Power of an Example for ContextHow long does it take for a tester to change a light bulb? It sounds like a setup for a joke, but any tester will respond, "Which light fixture? With what light bulb? How high up is the outlet?" All of these questions help the tester explore the context—and examples can go a long way toward helping. | 
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Nine Tips to Demystify the Art of Selling Testing ServicesSelling testing services can seem daunting, but it can be extremely rewarding if well planned. You just need preparation, confidence, and persuasion. Read on for nine tips that will go a long way toward ensuring success in testing presale activities and large testing center of excellence pursuits. | 
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Turning to the Turing Test for AgileWhat if there were some kind of a Turing Test for agile teams? A test that could separate those who are just mechanically following the process and those who are emoting the agile essence? This article explores that possibility. | 
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