advertising | TechWell


Do People Become Products If They Use Free Online Services?

In a recent message to customers about Apple’s commitment to privacy, Apple CEO Time Cook said, "A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product." Is that really the case?

Anuj Magazine's picture
Anuj Magazine
Google Contributor Is Removing Online Ads—for a Nominal Fee

Ads are the financial backbone of so many popular websites, but the current system is broken. To combat this, a new program, Google Contributor, is allowing Internet users to pay a dollar or three dollars per month in order to remove ads from a handful of popular online destinations.

Josiah Renaudin's picture
Josiah Renaudin
Facebook Looking to Expand Mobile Advertising Reach

Facebook is relaunching the advertising platform it acquired, Atlas Solutions, with the hope of pushing its way up in the world of mobile advertising by leveraging the extensive base of user data it has. How other companies consume this data and make the right targeted connections may be a concern.

Mukesh Sharma's picture
Mukesh Sharma
Mobile Advertising Opens New Opportunities for Ad Testing

Advertising-revenue-generating giants like Facebook and Google are rolling out new advertising practices, and software testing is being implemented to ensure their fans embrace the new format. Learn how these new ads are expanding to multiple areas of tests that need to be run before publishing.

Mukesh Sharma's picture
Mukesh Sharma
Google Fine-Tunes Mobile App Advertising, While Others Jump Ship

Google and Facebook need mobile app advertising dollars to begin rolling in, and each company is taking its own measures to increase those figures in the coming year. How are other companies addressing the issue? Noel Wurst takes a closer look in this story.

Noel Wurst's picture
Noel Wurst