business model canvas

The product canvas, when used with a business model canvas, provides similar benefits to the product owner that the business model canvas provides to the product manager. Scott Sehlhorst examines the product canvas and the business model canvas and how the two tools can be used together.

The business model canvas is an informal presentation of a formalized description of why a business will succeed, built around the value proposition of the business. We explore the core of the canvas, examine the value proposition, and provide tips on how to start a business model canvas.