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kano analysis

The Difference between Outcome and Output in Product Development

To be successful in product development, we must minimize the number of product features while also delivering what the customer will like. In other words, product development success is governed by our ability to maximize the “outcome” rather than “output” of product development.

Sameh Zeid's picture
Sameh Zeid
Using Kano Analysis to Define Your MVP

Kano analysis is a great tool for prioritizing the capabilities that you build into your product. It provides a great framework for competitive analysis, comparing products in the context of what actually matters to users and not just a list of checked and unchecked boxes.

Scott Sehlhorst's picture
Scott Sehlhorst