marketing | TechWell

marketing

stealth bomber The Balance between Being Stealth and Being Public during Product Development

While end user data protection is important from a business to customer perspective, businesses themselves have their share of data protection problems. Organizations need to find the balance between being in a stealth mode and being too public during product development.

Mukesh Sharma's picture
Mukesh Sharma
Integrated User Experiences: Let Your Product Market Itself

A new idea being implemented in software is engineering marketing elements into the product itself. When a suite of products is developed, the right levels of touch points, integration, and cross-collaboration are built right in. This can mean lower marketing costs and higher end-user results.

Mukesh Sharma's picture
Mukesh Sharma
Driving a Successful Media Strategy for Your Product

Implementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan.

Mukesh Sharma's picture
Mukesh Sharma
Not in the Mood: Why Emotion Prediction Software Will Annoy Many

Once you get over the cool factor of all the really neat things that can be done with emotion prediction software, you start to wonder just how much companies—specifically retailers—will use this information to gain access to not only your money but also your actual emotions and moods.

Noel Wurst's picture
Noel Wurst
Why Push Notifications Are a Tough Sell for Mobile Marketers

It's difficult to imagine a mobile app that doesn't come with push notifications, and it's becoming even more difficult to imagine those pushes consistently containing valuable information that users actually want. Learn what works and what doesn't when looking to engage with your customers.

Noel Wurst's picture
Noel Wurst
DevOps Is More than a Marketing Opportunity

Many industry experts are calling DevOps a "cultural and professional movement." Perhaps people need to spend a little less time hyping the marketing opportunity for DevOps and a lot more time putting the principles to work.

Mark Tomlinson's picture
Mark Tomlinson