What Goes into a Successful Recipe Site or App?While all of the shopping buzz and analysis is happening during the holidays, another niche that is steadily and silently picking up momentum is the online world of recipes—both recipe portals and applications. Rajini Padmanaban looks at the important aspects of a successful recipe site or app.
Driving a Successful Media Strategy for Your ProductImplementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan.
Mobile Has a Major Presence This Holiday Shopping SeasonOf the many trends this holiday season, when it comes to doing the actual gift shopping, consumers are really embracing one: mobile devices. Mobile is more popular than ever, for people filling up virtual shopping carts from their homes as well as for the die-hards hunting down presents in stores.
E-Commerce Gives the USPS a FaceliftThe USPS was recently contemplating service shutdown on Saturdays to help reduce some of its bleeding costs and losses. Amid all of this turmoil, Amazon.com announced a partnership with the USPS to ship to some of its Prime members on Sundays, which will hopefully be a leap forward for the USPS.
Privacy Testing: A Growing Field for Software Security SpecialistsSecurity is not just about preventing hacks. There is a larger aspect to consider: user privacy and how organizations handle collected user data. Privacy testing is still a niche field, but it is growing as users become more aware of protecting themselves and social networks gain popularity.
Focus on User Input for Software Product DevelopmentDetermining the kind of product that's developed boils down to what the user wants. These days, end users are very vocal in sharing their feedback about a product—the good, the bad, and the ugly. Companies would do well to gather input efficiently, pay heed to the results, and then respond quickly.
Are Toddlers a New User Base for Software Products?The use of digital information and devices among toddlers has been steadily increasing each year. Recent studies from the non-profit firm Common Sense Media show that 38 percent of two-year-olds are using mobile devices. Rajini Padmanaban looks at toddlers as a software user base.
Focus on Users' Needs Rather Than on Your Software ProductBonnie Bailey explains that you need to take care of your users’ needs first, and then, just maybe, they will explore the fabulous features of your software. When we focus on our product rather than on what the user is trying to get done, we suffer from marketing myopia.
