behavior | TechWell


Calendar showing some already missed deadlines The Normalization of Deviance Could Be Hurting Your Team

Normalization of deviance refers to becoming blasé about counterproductive behavior or activities. The concept applies to processes that become ingrained in a team even though they contribute to negative outcomes, such as slipping deadlines. Employees become so accustomed to the deviance that, to them, it seems normal.

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Naomi Karten