freemium
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Do People Become Products If They Use Free Online Services?In a recent message to customers about Apple’s commitment to privacy, Apple CEO Time Cook said, "A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product." Is that really the case? | 
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Why Microsoft Launched Office for iPad as a Freemium OfferingMicrosoft recently announced the availability of Office for iPad as a freemium offering. Freemium combines two types of business models—free and premium. Anuj Magazine explores why Microsoft chose to go the freemium route for Office for iPad and how product strategy played into the decision. |
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Why You Should Consider Creating Free Apps You don’t need to charge for your app to make money. Here’s why. |
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There's No Such Thing as a Freemium LunchThe freemium business model—in which some users use the product for free, and others use it for a fee—can be appealing. To succeed with the freemium model, you must first acknowledge that a revenue plan is not a business plan and then decide if it makes sense for your bottom line. | 
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