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Using Social Media to Better Your Business

Online social identity is almost a necessity these days, and companies are reaping the benefits of using social media to connect with customers. Rajini Padmanaban highlights John Legere, TMobile CEO, and his success with using social media to connect first-hand with users.

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Rajini Padmanaban
Twitter’s New Analytics Feature Reveals Your Social Reach

With the introduction of Twitter’s analytics, everyone—not just advertisers or verified users—now has a way to measure the reach of their social media campaigns without cost. This new metrics offering will help people understand their online impact and fine-tune their communication strategies.

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Jennifer Bonine
Best Selfie Ever: NASA's Global Earth Day

NASA had an ambitious event this year to create a “global selfie,” a crowd-sourced mosaic image that would resemble Earth as it appeared from space on Earth Day—and more than 50,000 people responded. The result is a zoomable 3.2 gigapixel image built with more than 36,000 individual images.

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Pamela Rentz
Lessons Learned from Twitter’s Success in Japan

Twitter enjoys massive popularity in Japan, and this was evident from the recent tweets per second record set in Japan. Anuj Magazine examines some possible explanations for the significant rise of Twitter in Japan and the lessons we can learn from this.

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Anuj Magazine
NSA Uses Special Google Cookies to Aid in Surveillance

In another news item released this week from the seemingly never-ending treasure trove that is the leaked Edward Snowden documents, details emerge of how the National Security Agency (NSA) is taking advantage of Google's cookies and other location data to help its surveillance operations.

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Jonathan Vanian
Focus on Users' Needs Rather Than on Your Software Product

Bonnie Bailey explains that you need to take care of your users’ needs first, and then, just maybe, they will explore the fabulous features of your software. When we focus on our product rather than on what the user is trying to get done, we suffer from marketing myopia.

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Bonnie Bailey
The Pretty and the Ugly Sides of Social Networks When Job Hunting

Among the benefits social networking has brought about is an important one—professional networking. While the avenues these platforms open up can be great, they also have drawbacks. Rajini Padmanaban examines both the pretty and the ugly sides of using social networks when job hunting.

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Rajini Padmanaban
Companies Going from Public to Private—Is This a New Trend?

In the lifecycle of a company an IPO is a significant milestone to generate the required funds to empower its operations. The mandates that follow from going public can make a company lose its long-term vision. Rajini Padmanaban profiles companies who are going from public to private.

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Rajini Padmanaban