Stasi Richmond is the Vice President of Marketing for TechWell and Coveros. Stasi has over 20 years of Sales and Marketing experience in multiple sectors, including Real Estate, Manufacturing, and Technology. She enjoys the distinct challenges of working in the high tech industry and keeping on top of the latest trends in digital marketing. Follow her on Twitter at @stasi74.
You’ve found the industry conference you want to attend. You know the content at the event is going to help you grow your skills, and in your mind, the capital and time expenditure is clearly justified. So why is it not that easy to get your boss to agree? Here are four tips for convincing your boss to send you.
What happens when the director of marketing becomes a product owner for some of her company's web properties? She gets a crash course on the real meaning of agile development and her role in it all—and a newfound respect for the people who work in software engineering every day.