user experience
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5 Areas to Focus On for a Great Mobile App UXDuring mobile app development, the user experience should be at the forefront of your creative process. For an application to become popular among users, you have to think about the users and the various ways they’ll interact with your application. Here are five areas to pay attention to when designing for optimum UX. | 
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Choosing a Font for Software with a Global AudienceAs more businesses are establishing a worldwide presence, our approach to software must consider globalization and localization. So when it comes to designing the user interface for our apps and websites, we must consider good typography. Here's what to take into account when choosing fonts for international products. | 
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Standing Up Your Product Help DeskGreat technical support is an integral part of any software commercialization plan. But how can you get high-quality tech support without breaking the bank? Here are some ways to economically provide technical support that adds value and educates customers on using your product correctly, safely, and effectively. | 
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Crowdsourced Testing: Give the People What They WantCrowdsourced testing is a great way to connect with users and ensure that the product idea, design, implementation, and nonfunctional elements meet their expectations—or, hopefully, even exceed them. But like any other test effort, crowdsourced testing is both a science and an art. Here's how to do it effectively. | 
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Visual Regression Testing: A Critical Part of a Mobile Testing StrategyDespite our best efforts to replicate customers' behavior in our test automation suites, teams often forget about nonfunctional requirements. An important one is visual perception—how users see and feel each application they use. Visual regression testing can fill a significant gap in user experience expectations. | 
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Bringing Empathy into Quality EngineeringTesters have always been advocates for the end-user. But there are now more opportunities to be that advocate, including emotional intelligence-based testing and role-based testing, which form a critical part of empathetic testing. Building empathy into our software engineering process ends up benefiting everyone. | 
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Before Rolling Out Products, Walk a Mile in Their Shoes Beyond focus groups and surveys, different paths lead to uncovering ways to delight your customers. It is important to recognize the problems, challenges, wants, and needs of people. “Before you criticize someone, walk a mile in their shoes” is also good advice for rolling out products. |
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Use Silence as a Powerful Tool to Get FeedbackIf you want feedback from your users, sometimes the best technique for gathering information is staying silent. After someone responds to your question, instead of continuing the conversation, just pause. This encourages the other person to keep talking, and that's when you may get the most valuable information. | 
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